How to set up the new product page
The sales page has given way to the new, more attractive product page, which is perfect to make the shopping experience even better.
Our experts have created a new page for Producers to register and display their products with their most relevant information in a design structured to convert visitors into buyers.
If your product is a course that uses our Members Area, your viewers will now be able to see directly on the product page what the modules, classes and thumbnail of the videos are before making the purchase. And if your product is another type of file, some important details such as format, number of pages, and technical information will also be available as selling points for visitors.
The new page features detailed information about Producers such as name, image, bio (or story), plus social media, and official contact channels. There’s also the possibility of embedding a sales video hosted on YouTube or Vimeo. It also has an on-page checkout, helping to greatly improve the user experience during the shopping journey.
For those using Hotmart Ask, our free survey tool, you can display student ratings directly on your product page with a single click.
You can also count on Hotmart's SEO expertise to make your page increasingly relevant to internet search engines such as Google and Bing.
Another plus is the Q&A section, a great opportunity to dispel many objections from potential customers who are interested in buying your product.
You can create a product page both on Hotmart and externally, and use both at the same time to promote your products. Check out how to configure each one:
Edit page generated by Hotmart
- Access your Hotmart account on the link: https://app-vlc.hotmart.com/login
- In the side menu, click on Products, then I’m a Producer and then click on the product of your choice
- Go to Product Page
- Choose the option Generated by Hotmart
- Start by choosing the Product Name
- Choose the main image in JPG or PNG format, with a maximum size of 5 MB, 600x600 pixels preferably.
- Write a description of your product for buyers. Don’t forget: the more information you have, the better.
- In the next step, you should describe the advantages of your product with a maximum of 2,000 characters, what is your target audience, a video link with the presentation of your product (optional), and the tags with the words that your audience will use to find the product
- Remember how I mentioned Hotmart’s search earlier? On Increase your chances of selling, you can check the field I want Hotmart to help promote my products on its official channels. It is important to note that your product must meet our quality standards, which considers several factors. Click on the question mark at the end of that field to learn more.
- On Buyers’ opinions you can choose whether you want the buyers’ reviews to be shown on your product page. This can be done with our tool Hotmart Ask, which allows you to create surveys.
- In Advanced Options, you can change the author of the page and the URL
- Check the price of your product in Standard offer. You also have the choice to change this amount by clicking on create a new offer.
- Finally, click Save
- At the end of the page you’ll be able to view the published profile or disable the page
IMPORTANT: Information such as name, profile picture, description, social media link, and whether you want to use your Club figures (total number of courses and approximate number of students) need to be informed on your Public Profile within My Account.
Edit external page or on KlickPages
- Access your Hotmart account at: https://app-vlc.hotmart.com/login
- In the left-side menu, click Products, then I'm Producer, and then click on the product of your choice.
- Visit Product Page
- Choose External Page
- Enter page URL
- If your page is on Klickpages, click Connect to Klickpages and follow all the steps.
- If you have any questions regarding the new product page, please contact our Customer Support with the subject PRODUCT PAGE. Our team is ready to help you!
If you have any questions or find any difficulty when you try to register at Hotmart, contact our Customer Support team with the subject PRODUCT PAGE and they will be ready to help you.