Working with Hotmart's Affiliate Program is the fastest and most efficient way to ensure a significant increase in your digital product's sales, as this enables Affiliates to expand your market, reach new customers, and accelerate your sales.
Having Affiliates who do a good job is one of the most common factors among the hottest products, so giving them the best tools, besides encouraging a winning mindset, will enable them to attract more customers. Therefore, that is the best way for your product to be well accepted among Affiliates.
Using HotLinks, creating promotional material and providing the necessary support for buyers are basic activities that all Producers should be aware of. As experienced as the Producer may be, there is one subject regarding Affiliates that still raises a lot of questions: the rules that attribute commissions.
At Hotmart, you can choose among 3 options to attribute commissions: Last Click, First Click, and Multi Clicks.
In this article, you can check out the advantages of each option. But here, we’ll tell you how to choose the Multi Clicks rule to attract more Affiliates to your products.
How it works
Multi Clicks is the rule where a sale can be shared with more than one Affiliate. This happens in cases where the same buyer clicks on more than one Affiliate HotLink. Thus, the commission is split between the first and last Affiliate who promoted the product through their respective HotLinks.
Its main consequence is that offers advantages for Affiliates who are less competitive or beginners. It helps to distribute commissions to more people, though the amounts are smaller per sale.
These cases actually don’t happen that often. Though in some niches - especially in product launches - this kind of situation is more likely to happen.
How to set Multi Clicks
Setting Multi Clicks is similar to setting up the First and Last Click rules. When you create a product, you can choose to use the Affiliate Program. In your Hotmart account, go to the Products menu and, on the chosen product, click Manage. On this page, go to Affiliate Program session on the sidebar and make sure that one of these options is enabled: All or Only Affiliates pre-approved before going through with the process.
Now, click on Commissions, where you can choose the settings of Affiliates commissions. Check it out (the values below are hypothetical):
This is the screen anyone who wants to use the Multi Clicks rule will see. In it, you can determine the commission amount of each Affiliate by using the scroll bar or by entering the percentage value. The Producer has the freedom to choose which Affiliate will receive a higher commission, so it’s important that, when attributing the commission amount, the Producer knows the profile of who is going to promote their product.
As you can see in the image, it’s important to remember that by enabling the Multiple Cookie Counts option, it won’t be possible to attribute different commissions for Affiliates, since when there are more than two people involved in the transaction, the system can’t attribute different commission amounts.
After that, all you need to do is save!
The rules to choose Multi Clicks are:
- When choosing Multi Clicks, the duration of the cookie will be, necessarily, not expire;
- For products that have already been registered, the change from an old rule to Multi Clicks is possible, although only when you don’t have Affiliates;
- In case you already have Affiliates, you’ll only be able to switch from first/last click to Multi Click. The other way around is not possible.
If you have any further questions, contact our Support here!