When the product is rejected, your get an email with the reason for rejection so you may make the necessary adjustments and send it for review once again.
With a few minor changes,you can improve the evaluation of your product and prevent it from being rejected.
Below you have a list with the most common reasons for the rejection of digital products.
8 main reasons for rejection
1. Products without ownership or without rights to resell
One of the approval criteria is the confirmation that the product was truly created by the user who has published it. That’s why it is necessary that the authorship is clear in the material and that the name of the author is the same one of the user that registers it on the platform.
What if you use a pseudonym? No problem, you should just inform in one of your files that this is the case, and if it still rejected, you should contact our Support team.
Besides, if your ebook has the trade name “Speakers English School”, which is the name of your company, and on the Hotmart account you have registered this trade name, it may be approved.
Another very common case is the user selling a product for someone else, or having co-authorship. There are two ways of solving this problem: activating the co-authorship, or (if the author does not have a Hotmart account) the author to contact and prove with documents, that he or she is aware that the product is being sold by someone else.
Another common reason for rejection is plagiarism of foreign work.
It is quite common for users to get ebooks in another language, translate them into their own, and try to sell them without the proper authorization of the author of the original.
Today, there are Producers that work in a model of representation of foreign authors/experts and have had their products approved without any problem, by presenting documents that prove they can do so.
But beware: some products with the rights of reselling are not permitted at Hotmart. That’s why you should always prioritize products created by you!
2. Products added to the wrong category, not added, or corrupted
Is your product an ebook? Then, when creating the product, make sure you have selected the format EBOOKS, DOCUMENTS, and also if you selected the right file for download. The same goes for the other categories. If your product is the access to a website, it should be under the category MEMBERS WEBSITES, SUBSCRIPTION SERVICES, and so on.
Test the download and check if the file is not corrupted (there may a failure during the upload, for instance), check if all the files have been added, and if you’re not leaving anything out.
3. Not choosing the best format and extension for your product
Be extra careful with the extension you saved your product in. For example, it is not recommended that you save an ebook in a word format. This kind of document may be altered by the reader, and it is not as professional as a PDF or an Epub.
The same goes for audio and video, once using an extension that is not so common, the buyers may not have the proper software to open it on their computers. When you upload the files, make sure they are kinds that most people can open on their computers.
If the product is a program, we recommend you add the authorship in a PDF format, with the manual.
4. Products with exorbitant prices
It’s part of the approval rules that the price is adequate to the product being sold. In other words, it is ideal that the customer pays an appropriate price that matches the quality of the product being bought.
5. Products with the promise of easy money, or with explicit sexual content
Hotmart continuously encourages Producers to improve the quality of their products, and to have a respectful relationship with their buyers and Affiliates.
We believe that it is through high-level products that Producers and Affiliates will manage to attract a solid base of customers, and that the practice of purchasing digital products becomes more and more common.
That’s why, in order to protect buyers and Affiliates, the products in the business and monetization niche should present solid methodologies and knowledge base, that can actually sustain the results being presented or promises being made. We know that the effort on the part of the customer will have a direct impact on the results, and the review team is extremely strict when it comes to products that make exaggerated or unreal claims.
Products with explicit sexual content are summarily rejected when they are registered on Hotmart. Products in the Sexology and Sexuality niche, however, are allowed.
Hotmart encourages Producers to improve the quality of their products, and maintain a respectful relationship with their buyers and Affiliates.
6. Forgetting about the Sales Page
The Sales Page is where your product will be displayed for customers and Affiliates, so pay close attention to the text and layout on it! Sales pages with too many grammar or spelling mistakes, that don’t explain what the product actually is, and without the links to Hotmart checkout, are rejected.
Put some effort into the creation of your Sales Page. Besides being one of the aspects being evaluated, the Sales Page is one of the aspects that influence your conversion rate. The more care you put into it, the better the perception Affiliates and buyers will have of your product.
7. Offering services
Hotmart no longer accepts rendering of services as a digital product, as this category had a very high rate of refunds/chargebacks.
That’s why products such as website design, likes, tweets, and so on, are not accepted in the evaluation. This is a measure taken by the platform to protect the buyer, since it is not possible to evaluate the rendering of services before it takes place.
8. Using different payment platforms
Using a different payment platform besides Hotmart is against our policies. By adding a product, your Sales Page should display only the sales link from Hotmart and the payment button, as the product will only be approved if this button is on the page
This is a rule to protect your Affiliates, ensuring that every traffic they bring to the Producer’s page will entitle them to a commission in case a sale is made.
SPECIAL CASE: Products under Development and Seed Launches
Hotmart may authorize the publication of products still under development, which is very common in Seed Launches. However, it will be necessary to provide some information that ensures the credibility of the Producer to the review team, such as:
- Demonstration of authority or credentials of the niche;
- History of satisfied customers;
- Social proof (for example, recommendations from other authorities and customers);
- Description of what the complete product will be like.
As it is not possible to validate the completeness of this kind of product, not even the quality at the time of publication, it is necessary to get this credibility from external factors.
If you have any questions about the process of creating and promoting products, access our complete guide on how to sell online courses.
Another important tip: check out our article on Blueprints.
With all this information, you are now capable of creating a high-quality product!
If you have any questions or issues about this matter, we suggest you contact our Support Team with the subject line PRODUCT REVIEW, informing your product’s ID code.
To find your product’s ID, click on Products > My Products. The code contains up to 6 digits and and can be found below the name of the product.