Identifying which ads, content, and channels are the most effective, is critical to the success of your business strategy. After all, only by analyzing this data can you optimize your actions.
But how do you know which ad had the highest conversion rate, which site has converted the most buyers or which keywords have given the best results?
Hotmart offers a simple campaign identification tool: the SRC / SCK system. It’s simple and easy to use and it’s considered essential for most of our experienced users’ strategies.
To use Hotmart's SRC / SCK, simply follow the steps below:
Entering the SRC/SCK parameters on the link
If you’re a Producer and wish to learn about your promotion campaign results according to the checkout origin, you’ll need to enter the SCK parameter.
Which means, suppose you have 2 campaigns, one on Facebook (FB) and another on an Offline Media, a Poster (Pst), and then your standard HotLinks would look like:
The part "http://www.go.hotmart.com/XYZ" corresponds to the HotLink, while the part "&src=FB" corresponds to the parameter SRC.
If a sale is made through HotLink 1, it will be recorded for this sale, on the “Origin” field, FB and, if it is through HotLink 2, it will be registered as Pst.
If you wish to promote your own product as an Affiliate or lead your consumers to an alternative sales page and measure your campaigns, you can also use the SRC parameter. So, your links will be:
If you’re an Affiliate, the parameter SRC allows you to identify which of your campaigns is generating the best results from the sales page.
For example: if you’ve put 2 ads in a blog and wish to know which one generated the most sales, with the SRC help, you can identify the campaigns from your sales page (http://www.go.hotmart.com/XYZ).
To do that, you’ll need to enter the parameter ?src=xxx (where XXX is the identification you desire) at the end of the HotLink.
In this case, your standard HotLinks will look like:
Instruction on creating the SRC/SCK code
When registering a campaign identification parameter, you should you enter the symbol ? in case you’re entering the first parameter on the link and the symbol & in case the link already has another registered parameter. For example:
Number of characters:
You can create codes of up to 30 characters. Therefore, it’s easy to identify the ads in Hotmart’s reports and you don’t have to reduce the name of the ad or campaign significantly.
You can insert Pipes into your code to organize the data into text and separate the features of your ad.
For example, you are promoting a product in the handicraft niche, using Google Adwords and targeting these keywords:
how to do handicrafts work;
In this case, with the possibility of inserting a pipe and having the limit of up to 30 characters, the best configuration of HotLink with SRC will be:
That way, when you download the sales report, you'll be able to separate by rows which channels and ads have generated more sales. Then, it’ll be a lot easier to organize your HotLinks and work with the data in your Excel spreadsheets.
Analyzing the results
After mapping each channel, you can view your sales origin reports. To do so, just:
1. Login to your Hotmart account through the link: https://app-vlc.hotmart.com/login
2. On the left side menu, choose Reports
3. At the bottom of the page, select Sales per Checkout Origin, if you’re the Producer and use the parameter SCK, or Sales per Origin, if you’re an Affiliate and use the parameter SRC.
4. Select the product you wish to analyze and click Continue
On the next page, after you’ve already selected the product, you can filter the result of the search per period and sale status.
5. To do so, just click on Filters on the upper right corner on the page
6. Enter the information you wish and click Apply Filters
A graphic will be created with the appropriate information divided by the segmentation you set up.
To deal with a CSV file that has a pipe in its information, you need to separate the cells with the data you entered into the SRC / SCK code.
- Therefore, when you finish downloading the file and when you open it, click DATA.
- Then, click in text to columns:
- Select the option Delimited
- Click on NEXT and select the option OTHERS and enter the symbol pipe “|”.
Click in NEXT>FINISH and that’s it!
Your Origin of Sales Report will be organized according to the parameters you enter, making it easy to create search filters in Excel and providing the best data for your strategy.
Keep in mind: The Origin of Sales report will have show all the HotLinks you have used, that is, in case you’ve entered 10 different SRCs, 10 Hotlinks will necessarily be shown in the report.
If you have any further questions or problems about this topic, get in touch with our Support team under the subject SALES CHANNELS. We’re at your disposal!