HotLinks are the links automatically generated by Hotmart which allow the attribution of a commission to a specific user for the sale of a digital product she created or affiliated to.
There are two kinds of HotLinks:
Direct Payment HotLink: it allows the PRODUCER, who is the seller of the product, to have more flexibility when selling the product. She can choose to promote the product on her own website or blog and associate this link to the purchase act of the visitor, without the need to use a page automatically generated by Hotmart.
Sales Page HotLink: it’s made available both for AFFILIATES and PRODUCERS. This link will take the visitor to a complete page, automatically created by Hotmart, which may or may not be customized by the creator of that product. This HotLink allows users to start promoting a product right away, without the need to create a website.
The Affiliate HotLink is a unique identification code, referring to a specific product and vinculated to the user’s account on Hotmart, as way to identify that a sale was made by this user. HotLinks will always come in this pattern:
The code XYZ in the example is the Affiliate code and each affiliation you have will feature a different code.
To find your HotLink on your account, follow the steps below:
1. Login to your Hotmart account through the link: https://www.hotmart.com/login
2. On the left side menu, choose Products
3. Click on My Products
4. Find the desired product and click the chain icon
Then, you’ll be redirected to the page with the HotLinks.
You need to copy these links and promote on the channels you want to advertise.
There are different ways to promote the product, it will all depend on your sales strategy. Normally, future clients get to the Producer’s website through friends recommendations, a search on the Internet, blogs, or social media (Facebook, Twitter, etc). That’s why the most common ways of promoting products are ads, blog posts, Google advertisement, and social media.
If you have any questions regarding this topic, you can open a request on our Support under the subject HOTLINKS. Our team will be at your disposal!