The attribution rule for an Affiliate Program is the system’s criteria to attribute the commission to Affiliate “A” or “B” in the cases where more than one Affiliate referred the same client.
For example: a user does an online search and clicks on a banner of a certain site. At this point, the user is in the early stages of the purchase cycle and it’s their first contact with the product. They may even end up buying it, but they’ll possibly leave the site and visit other pages before deciding. However, in hours, days, or even weeks, the same user is more likely to buy the product and, upon seeing a Hotlink from another Affiliate, makes the purchase.
Hotmart's tracking technology allows different allocation rules to be set by the Producers to attribute commission to their affiliates, with each rule having its own characteristics and consequences.
Which Affiliate will get a commission?
With the commission attribution rules, the Producer is capable of defining who is going to get the commission and our platform offers the 3 following attribution options:
Also known as “Last Cookie Counts” or “Last Click Counts”. It’s the most common rule in Affiliate programs and the standard rule at Hotmart, because we believe it is the most assertive one. This rule attributes the commission to the Affiliate who last recommended the product, which means, the most recent Affiliate HotLink the client clicked on;
Main consequence: this rule allows Affiliates to offer special bonus to clients, who get to choose who they’d like to buy from. Therefore, it’s a fair rule for the buyers and, at the same time, it encourages a healthy competition among Affiliates, who are always going to try to offer what would please their customers the most.
Also known as “First Cookie Counts” or “First Click Counts”, this rule is less common and favors the Affiliate who took the customer to the seller’s website for the first time. Therefore, if the client returns later on through another Affiliate’s HotLink, this second Affiliate will not get the commission.
Main consequence: It’s favorable for Affiliates who generate more leads, while at the same time preventing customers from choosing who they wish to buy the product from. It's common in big launches, for Affiliates to offer bonus for clientes, encouraging them to buy from their links.
As the client will always be attributed to the first link, they won’t be able to change to another Affiliate to get a better bonus, which may cause dissatisfaction and, consequently, could affect the number of complaints the Producer gets.
Here, the commission of a sale can be shared with more than one Affiliate. This happens in cases where the same buyer clicks on more than one Affiliate HotLink. Thus, the commission is split between the first and last Affiliate who promoted the product through their respective HotLinks.
The main consequence of the Multi Clicks rule is the advantages it brings for Affiliates who are less competitive or beginners. It helps to distribute commissions to more people, though in smaller ones per sale.
These cases actually don’t happen that often. Though in some niches - especially in product launches - this kind of situation is more likely to happen.
To set up the attribution rule for your product, you need to:
1. Login to your Hotmart account through the link: https://www.hotmart.com/login
2. On the left side menu, choose Products
3. Click on My Products
4. Go to Manage (pencil icon) on the product you desire
5. On the next screen, click the option Affiliate Program
6. Choose the three publication options:
If you don’t want to have Affiliates, just select this option and click Save
If you choose for all Affiliates or only previously approved Affiliates, you can decide some preferences: Commissioning, Promotion, and Advanced.
7. After you set up, click Save
If you have questions or problems regarding this matter, get in touch with our Support under the subject Attribution Rules.