An offer is an option for you, Producer, to associate a different price to the same product. This enables you to use strategies such as offering a discount, for someone leaving your site, or for those that go through your entire autoresponder sales funnel but don’t actually go through with the purchase.
You can also plan campaigns for special dates (such as Black Friday) or create an upsell or downsell strategy and offer the product at different times in the sales funnel.
Creating offers is an important part of your product sales strategy so you can increase your conversion rate and better assess the needs of your target audience.
Creating an offer
1. Login to your Hotmart account through the link: https://www.hotmart.com/login
2. Now, on the left side menu, click the option
3. Select the option
4. Find the product and access its settings by clicking
5. Next, on the internal menu, click
6. Then click on
7. Adjust your offer’s setting
On this new page, you just need to enter the name of the offer, define how it will be described on your sales page, choose the payment method, the total price, and if it can be paid in installments or not.
Obs.: In “Payment method” you can choose between installments without fees for buyers and installments with fees for clients. The difference between the two is that in the former, the interest generated by installments are paid by the producer itself.
8. After that, just click on
Keep in mind that each different price will have its own direct payment link.
You can manage the offers in the internal menu of your product. Simply click on “Offers” to view codes and coupons, edit or delete them.
Be aware: If you remove your offer, people will not be able to buy your product at that price, but those who have already bought their product by accepting this offer previously will not be impacted.
Tracking and commissions
It is important to stress that even when using a link for an offer on the Producer's website, Hotmart is still able to track the origin of all Affiliate sales as usual. Obviously, if the buyer purchases the product at a cheaper price, this amount will also be considered when the commission is calculated and received by the affiliate.
Exclusive use of external pages
The Offers option can only be used on products that have External Sales Pages. Hotmart's standard sales pages are not altered by Offers.
If you have questions or problems regarding this issue, we suggest direct contact with our Support with the subject CREATE OFFER for clarification.
If you have further questions or problems regarding this matter, we advise you to get in touch with our Support entering the subject CREATE OFFER.