An offer is an option for you, Producer, to associate a different price to the same product. This enables you to use strategies such as offering a discount, for someone leaving your site, or for those that go through your entire autoresponder sales funnel but don’t actually go through with the purchase.
Creating offers is an important part of your product sales strategy so you can increase your conversion rate and better assess the needs of your target audience.
Creating an offer
1. Login to your Hotmart account through the link: https://www.hotmart.com/login
2. Now, on the left side menu, click the option Products
3. Select the option I'm a Producer
4. Next, on the internal menu, click Offers
6. Then click on Create offer
7. Adjust your offer’s setting
On this new page, you just need to enter the name of the offer, define how it will be described on your sales page, choose the payment method, the total price, and if it can be paid in installments or not.
Obs.: In “Pricing” you can choose between One-time payment and smart installments.
8. After that, just click on Save
Keep in mind that each different price will have its own direct payment link.
You can manage the offers in the internal menu of your product. Simply click on “Offers” to view codes and coupons, edit or delete them.
Be aware: If you remove your offer, people will not be able to buy your product at that price, but those who have already bought their product by accepting this offer previously will not be impacted.
Tracking and commissions
It is important to stress that even when using a link for an offer on the Producer's website, Hotmart is still able to track the origin of all Affiliate sales as usual. Obviously, if the buyer purchases the product at a cheaper price, this amount will also be considered when the commission is calculated and received by the affiliate.
Exclusive use of external pages
The Offers option can only be used on products that have External Sales Pages. Hotmart's standard sales pages are not altered by Offers.
If you have further questions or problems regarding this matter, we advise you to get in touch with our Support entering the subject CREATE OFFER.