What it is
Every year it grows greater with expectations. Black Friday has already taken the reins as one of the most important days for commerce, especially when talking about the digital market. And the numbers don’t lie: 99% of internet users know about Black Friday and 70% have already bought something on this cherished market day.*
Source: Google Survey (August/2019)*
Just so that you don’t miss out on this magical moment of more sales, Hotmart’s decided to make a whole week out of it, from November 25th until December 1st. Here’s how to get in on the fun:
I'm a Producer
- Access the platform and click Products on the left-side menu;
- Click I’m a Producer and choose the product(s) you’d like to put on sale as part of the campaign;
- Then, register a new coupon exclusively for the campaign, and pick a discount range between 5% and 50%;
- All set! The coupon is ready to rock! They’ll be valid from 12 a.m. on November 25th until 11:59 p.m. on December 1st (BRT), which just so happens to be the time of the campaign. After this window, the coupons will be automatically invalid as Black Week will have come to an end;
- If the coupon is for recurring products, they’ll be valid from the creation date till 11:59 p.m. on December 2nd (again, BRT), being that the products only appear with the coupon applied on Hotmart.com during Black Week;
- Any Producer will be able to set up coupons for their products, but this doesn’t mean they’ll have a spot on the Market;
Make sure your checkout is available for coupons!
Click Products >> I’m a Producer and choose the product >> Tools >> Checkout Settings >> Form Options
In order to appear on the Black Week Specials tab on the Affiliates Market
- A registered Black Week coupon is needed.
- A Blueprint score equal to or greater than 60%.
- Have the Affiliates Program active and the product posted on the market.
- Offer 1-click Affiliation.
To have your product listed on Hotmart’s special campaign page:
- Register the coupon;
- Create a Product Page and choose the option “Allow Hotmart to list my product on their official channels, as long as it meets the quality criteria.”**
All of the products taking part in Black Week that have a Product Page set up will get a special campaign template and discount applied.
I’m an Affiliate
- Access the Market on our platform;
- Under the Black Week Specials tab, pick the products you’d like to affiliate with;
All set! Just get out there and start promoting those coupons during the campaign.
The coupons will be valid from 12 a.m. on November 25th until 11:59 p.m. on December 1st (BRT), which just so happens to be the time of the campaign. After this window, the coupons will be automatically invalid as Black Week will have come to an end.